Designing a Workspace…and HOW!
JANUARY 02, 2002 - MCLEAN, VA: Full-service marketing communications firm Schum & Associates is pleased to announce that it is the feature article "Design Workspace" in the February, 2002 issue of HOW, the business, creativity and technology resource magazine for graphic designers.
The magazine generally focuses its studio column on articles highlighting more than one studio but Schum & Associates was featured solely in this month's 4-page article written by Jenny Sullivan, a regular columnist in HOW.
The article features photos of the studio's black, white and blond (wood) colours. "The neutrality of the space in terms of colour really highlights the people here. Our people are what our creativity is about," says Schum. The idea behind the design was to keep the space simple, yet mixing in some whimsy in such forms as that of a hanging 4-foot Zeppelin model, painstakingly replicated by production manager Scott Fowler, a miniature lifeguard stand, a miniature scale model of a "Johnny on the Spot" and a model of an Adirondack iceboat, to name but a few.
Corrugated aluminum is also included as part of the space but softened in an arc-like fashion so that square edges would not be off-putting to visitors. Creative Director, Guy Schum and his team have successfully fashioned what is probably one of the most appealing and least off-putting of any design communications spaces in the area — the space is warm, welcoming, and a haven from which impressive design continues to emanate freely, twenty years after Schum & Associates originally opened it's doors.
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Schum & Associates is a marketing communications and graphic design firm located in McLean, Virginia. Founded in 1981, the firm has established a reputation for providing high quality communications solutions to corporate clientele through its seasoned staff and diverse associate relationships. The firm's creativity and communications skills apply to both print and new media extending across a variety of delivery vehicles such as identity, annual reports, advertising, branding, environmental graphics, print collateral, illustration, packaging, Web design and more. For more information, visit www.schum.com
HOW is published six times a year and is packed with great visuals and vital information on business practices, legal tips, the latest technologies, top markets, important personalities and pressing issues in the design industry. For more than 15 years, HOW has inspired designers and helped make their businesses more profitable. HOW, Design Ideas At Work. For more information on HOW, visit www.howdesign.com
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Contact Information:
Ephraim Schum
Senior Art Director
6718 Whittier Avenue
Suite 100
McLean, VA 22101
Telephone: 703.448.8150
Fax: 703.448.8479