News with a Little Spin
Schum & Associates Selected as Finalist at 2006 American Marketing Association M Awards (DC Chapter)
MAY 11, 2006 - MCLEAN, VA: Full-service marketing communications firm Schum & Associates is pleased to announce that it has been selected as a Finalist in the Education category for the 2006 American Marketing Association M Awards (DC Chapter). The M Awards is an annual, juried competitiion recognizing innovative and creatively executed solutions to complex marketing challenges.
Schum & Associates was tasked with researching, writing, compiling materials from archives, designing, art directing photography and managing the printing of the brochure while working closely with the communications team of the College.
The result is a 24-page book, created to commemorate and celebrate the 13 years of Timothy J. Sullivan’s presidency of The College of William and Mary upon his resignation in 2005. The primary goal was to generate enthusiasm for the College through a presentation of anecdotes and history of Sullivan's tenure and to communicate future college initiatives. "With a print run of over 10,000 brochures, we needed to reach three distinct audiences of alumni, faculty and staff, and state and business leaders. Our strategy was to write in a narrative and friendly style while often incorporating humor", said Guy Schum, President and Creative Director of Schum & Associates in McLean, Virginia. The writing was embellished with photos and memorabilia from the past 13 years. The result is a piece that has been universally praised as one of the finest publications ever produced by the College, with a return on investment still being realized as a strong tool for recruitment and fundraising efforts.
View the entire 24-page book as a Web-ready PDF (2.5MB)
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Schum & Associates is a marketing communications and graphic design firm located in McLean, Virginia. Founded in 1981, the firm has established a reputation for providing high quality communications solutions to corporate clientele through its seasoned staff and diverse associate relationships. The firm's creativity and communications skills apply to both print and new media extending across a variety of delivery vehicles such as identity, annual reports, advertising, branding, environmental graphics, print collateral, illustration, packaging, Web design and more. For more information, visit www.schum.com
The Washington, D.C. chapter of the American Marketing Association (AMA-DC) is the third largest chapter in the country serving over 900 members. The organization meets the needs of its diverse membership through a variety of member benefits and services—ranging from its weekly job publication, The Marketer, to its high-level monthly Speaker Series. Plus, AMA-DC offers a quarterly journal called Insight, a mentorship program and Special Interest Groups designed to serve the industry specific needs of its members. AMA-DC provides its members—and the community at large—with a network of contacts and resources, continuing education and professional advancement opportunities throughout the year.
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Contact Information:
Ephraim Schum
Senior Art Director
1438 Cedar Ave.
McLean, VA 22101
Telephone: 703.448.8150
Fax: 703.448.8479